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What is POCUS?

One of the things I love about my job is meeting people that have very interesting professions. A recent branding job that I have personally learnt a lot from is for Jo McCann the founder of POCUS Education.

POCUS stands for Point of care Ultrasound and refers to the use of ultrasound at a patient's bedside for diagnostic or therapeutic purposes.

Jo is a senior accredited medical sonographer and lecturer at Otago University and will now also be offering one on one teachings and workshops for medical professionals in their clinical practises.
Wouldn't this be handy for the patient if on seeing a specialist or doctor they could get their ultrasound done then and there?

We both love the strong contrasting colours and imagery which sets her apart from current similar industry branding.

A great looking website will soon be up and running too!